Booking link in Instagram bio: get more bookings

A booking link in your Instagram bio lets your followers see available times and book an appointment themselves, straight from your profile. You no longer have to answer “are you available?” messages, the customer can pay a deposit right away, and the booking lands in your calendar. It takes a few minutes to set up and costs nothing with a free booking plan.

Why booking via Instagram messages costs you customers

When the customer has to send a message, they wait for a reply. Many book somewhere else in the meantime. The conversations also take up your time: available times, price, deposit and confirmation go back and forth. With a booking link, all of this is done in one go, even at 11 pm.

How to set up your booking link

1. Create your services in the booking system with duration, price and, if needed, a deposit.
2. Copy your booking link.
3. Go to Edit profile in Instagram and paste the link under Links.
4. Write in your bio what the link does, for example “Book here”.
5. Test the link from your phone before you tell your followers about it.

Use the link in more places on Instagram

• Stories: Add a link sticker when you have openings, for example “2 spots left on Friday”.
• Highlights: Create a permanent highlight called “Book” with the link.
• Messages: Answer questions about availability with the link instead of listing times.
• Posts: Write “Book via the link in bio” in the caption when you show your work.

See which posts actually bring bookings

If you use one link in your bio and another in stories, you can see which one brings the most bookings. In Klarte these are called tracking links, and they are included in Pro. You can then see, for example, that your Instagram bio generated 11 bookings and an ad 4. Read more about tracking links in the glossary.

Take a deposit to avoid no-shows

Followers who book via Instagram often haven't been your customers before. A small deposit on the longest appointments makes the customer take the booking seriously. Read how deposits for appointment booking work, or see setups for tattoo artists, nail salons and skin therapists.

Klarte gives you a booking link you can put in your Instagram bio right away. Free costs 0 NOK per month. Try Klarte for free.