Add a booking button to your Google Business Profile
How to add your booking link to your Google Business Profile so clients can book straight from Google Search and Google Maps. Step by step.
You can add your own booking link to your Google Business Profile, so clients who find you in Google Search or Google Maps can book an appointment directly. Open your Business Profile, choose Bookings, add the link to your booking page and save. It takes a couple of minutes.
Many clients find a hairdresser, massage therapist or clinic by searching on Google or in Maps. Without a booking link they have to call or look for your website. With the link they go straight to your free times.
How do you add the booking link?
- Sign in to the account that manages your Business Profile, and search for your business on Google or open the profile in Google Maps.
- Choose Bookings (in Search) or Edit profile and then the booking option (in Maps).
- Choose Add link.
- Paste the link to your booking page.
- Save.
Google shows the link as a button on your profile. If you have several links, you can choose which one is preferred. It can take a little while before the change is visible to everyone.
Source: Google's help page on links in your Business Profile.
Which link should you use?
Use the link that goes straight to your booking page, not the home page of your website. That way the client does not have to search. If you have several booking pages, for example one per location, use the one that belongs to that address on Google.
How do you get more from your Business Profile?
- Categories and services: Choose the right primary category, and add the services you offer.
- Opening hours: Keep them up to date, including on public holidays.
- Photos: Add photos of your premises and your work.
- Reviews: Ask happy clients for a review, for example in a message after the appointment, and reply to the reviews you get.
The Business Profile is free and is often the first thing a client sees. The booking link turns a search into a booking straight away.
How do you do this with Klarte?
With Klarte you get one booking link you can use in your Google Business Profile, your Instagram bio, your Facebook page and your website. Clients only see free times and can pay a deposit in the same flow. On the Pro plan you can create tracking links per channel and see where your bookings come from. Try it for free.
Questions and answers
Can I add a booking button on Google without a Google partner?
Yes. You can add your own booking link in your Business Profile under Bookings. It shows as a button on your profile in Google Search and Maps.
Where do I add the booking link in my Google Business Profile?
Open your Business Profile, choose Bookings or Edit profile, add the link to your booking page and save.
Does it cost anything to add a booking link on Google?
No. The Google Business Profile and the link are free. You only pay for the booking system you use.
Which link should I use on Google?
The link that goes straight to the booking page with free times, not the home page of your website.