Sell gift cards online for your salon or clinic
How to sell gift cards online: amounts, expiry, email delivery and how to redeem the balance when the recipient visits. For salons, therapists and studios.
Selling gift cards online means clients buy a gift card by card on your page, receive it by email with a code, and you deduct the amount when the recipient comes in. You are paid straight away, and gift cards often bring in new clients who would not otherwise have booked.
Gift cards sell best before Christmas, Mother's Day, Father's Day and Valentine's Day. Selling online means the buyer does not have to come in to buy one.
What do you need to decide?
| Choice | Common approach |
|---|---|
| Amounts | A few fixed amounts that match popular treatments, and often a custom amount |
| Expiry | Show it clearly on the gift card |
| Delivery | By email to the buyer or directly to the recipient |
| Redemption | The recipient gives the code and you deduct the amount |
What about expiry?
Rules on how long a gift card must be valid differ between countries, and some set a minimum. Whatever you choose, state the expiry date clearly on the gift card and in the purchase flow. If you are unsure, check the consumer rules where you work.
How do you get started?
- Choose amounts. Three or four amounts are enough. Amounts that match a popular treatment sell well.
- Decide the expiry and show it clearly.
- Share the sales page on Instagram, Facebook and in newsletters before holidays.
- Learn the redemption, so it is quick at the desk: look up the code, check the balance and deduct the amount.
Can a gift card be used over several visits?
Many gift cards are used over several visits. Choose a solution that shows the balance and history, so both you and the client can see what has been used and what is left.
How do you do this in Klarte?
In Klarte you can sell gift cards on your own page once card payments are connected. You choose up to eight amounts, whether clients can pick their own amount, and an expiry of 12, 24 or 36 months or none. The buyer receives the gift card by email, and you look up the code in your dashboard to see the balance and deduct the amount. You can also register gift cards you sold in the salon. See the features.
Questions and answers
How long should a gift card be valid?
Rules differ between countries, and some set a minimum. Whatever you choose, show the expiry clearly on the gift card and when it is bought.
Can a gift card be used over several visits?
Yes, if your system keeps track of the balance. You deduct only what is used, and the rest remains.
Which amounts should I sell gift cards for?
Three or four fixed amounts are common, ideally amounts that match a popular treatment. Many also let the buyer choose a custom amount.
Do I get the money straight away when a gift card is sold online?
Yes, the buyer pays by card when the gift card is bought. When the money reaches your bank account depends on your payment provider.